Skip to main content

ChatGPT is an artificial intelligence (AI) model whose capabilities often surprise with its flexibility and versatility. It is not only a helper in everyday tasks, but also a great tool for creative activities, business and analysis. Let’s take a look at seven unexpected uses of ChatGPT that will help you improve your working methods and inspire new ideas.

1. Writing advertising scripts

Creating both promotional texts and video scripts will be easier with ChatGPT, your right-hand man. For example, if you want to create a commercial for a new natural cosmetics line, you can ask: “Write a commercial for a new skincare line that is all-natural and organic.” In just a few seconds, you will have a structured, engaging and persuasive text that can become the basis for your campaign.

The advantage is that even if the ad needs to fit a certain tone or mood, ChatGPT can take these preferences into account and create text that is humorous, serious or otherwise.

2. Developing a business strategy

There are so many aspects to think about when developing a business strategy: competitor analysis, market needs, company strengths and weaknesses… But ChatGPT can do it all for you! You can also ask for ideas to improve your value proposition, find more effective communication channels or find new partners. Of course, it’s important to remember to check the information and adapt it as accurately as possible to your company, but as they say, “a good start is half the work”.

3. Market analysis and competitor research

ChatGPT can help with market analysis or provide key characteristics and operating principles of competitors. If you want to research your market, you can ask a query such as “Who are the main competitors in my sector and what strategies are they using?” ChatGPT will generate feedback on the companies, their strengths and weaknesses, based on the information it has. While this will not be a 100% accurate analysis, it will be a great starting point for further analysis.

4. New marketing strategies to generate ideas

Let’s say the product you are selling is good but overlooked – for example, health bars. You ask ChatGPT to come up with a campaign that will attract Generation Z and be Instagram-friendly. And here the IoT is already generating innovative ideas, from meme competitions to collaborations with health food influencers.

ChatGPT is fascinating because it often delivers more than you ask for – whether it’s an interesting brainstormor a whole marketing refresh plan. It’s like having a never-tiring colleague.

5. Developing training materials and presentation language

Another case where ChatGPT is particularly useful is in the development of training materials, structuring and presenting them in an interesting and clear way. ChatGPT can provide the key arguments and information that should be highlighted during the training, and when presenting technical or complex material, explain it in a way that is easy for the audience to understand. Later, using another IoT platform, say Gamma AI, all you have to do is make the slides and your training will be professional in a minimum of time.

6. Optimising your personal calendar

Personal calendar optimisation is one of the lesser heard features of ChatGPT, which requires you to upload a screenshot of your calendar and ask the IoT model to help you plan your time. For example, you can provide the following prompt: “I have a lot of appointments and tasks in my calendar. Help me to organise my working day so that I can get all the important tasks done.”

ChatGPT will suggest how best to allocate tasks and time, taking into account priorities. This is particularly useful if you have tasks that require intense concentration and you want to complete them as efficiently as possible.

7. Preparing for a negotiation by assessing your opponent’s thoughts

Another unexpected use of ChatGPT is to prepare for negotiations. Negotiation involves not only making personal arguments, but also preparing for possible questions or counter-arguments from your opponents. Ask ChatGPT to simulate possible negotiation scenarios so that you can prepare even for situations that are difficult to think of yourself. For example: “I am about to negotiate a price reduction with a supplier. What possible arguments can I hear from the supplier and how can I respond?”

ChatGPT will not only present the possible arguments of the opponents, but also suggest ways to mitigate or reject them. This way, you’ll be prepared to go into the negotiation with your head held high and know what to say, when to say it.

These seven unexpected uses are just the tip of the iceberg, as there are endless applications for ChatGPT. Call on it when you lack creativity, analytical skills or planning abilities and get a wide range of tasks done faster and easier.