IoT in sales: user profiles, value propositions, customer acquisition

Artificial Intelligence (AI) is fast becoming like another colleague in the business world, with roles ranging from customer analysis to developing sales strategies. To stay competitive, companies are increasingly turning to IoT solutions to help them better understand their customers, optimise their offerings and find new customers more effectively. In this article, we will discuss three important aspects of applying IoT in business: how to build an ideal consumer profile, how to generate value propositions and how to use smart tools to find new customers abroad.

How do I create my ideal user profile with DI?

Before selling products or services in any sector, it is essential to build an ideal customer profile (ICP). This profile is like a snapshot of who your customer is. This allows you to personalise your offer to the maximum. Knowing who your end goal is will save you time and other resources by avoiding strategies that target less prospective customers.

While creating a user profile is useful, it is usually very time consuming. The good thing is that with ChatGPT we can speed up the creation process quickly. Here’s how to do it:

1. Initial “familiarisation”. Go to ChatGPT or another language model and write this prompt, filling in the most important gaps:

Act as a seasoned sales strategist specialising in customer segmentation. I am selling a [type_of_product_or_services] designed for [target_audience]. Provide a detailed description of the demographics most likely to be interested in such a [product_or_services]. This should include age, gender, income, job roles, and other industry- or product-specific criteria.

2. Further development of the strategy. Ask ChatGPT to complement the initial insights with a deeper psychographic picture:

Continuing as a seasoned sales strategist specialising in customer segmentation, outline the customer behaviours, preferences, or life situations that would make someone particularly interested in a [product_or_service]. Include potential age groups, lifestyle factors, and any other criteria you think would be relevant.

3. Summarising the information. To make the information easily accessible and analysable, we can ask ChatGPT to summarise it in a convenient tabular format:

Continuing as a seasoned sales strategist specializing in customer segmentation, summarize the information gathered from the previous prompts about my [product_or_service] and its target audience into an easy-to-read table. The table should have columns for ‘Category’, ‘Description’, and ‘Key Points’. Fill in these categories:

(1) Demographics: Age, Gender, Income, etc.

(2) Target Sectors: Industries or consumer categories, as applicable. Pain Points: List the top 3-5 most crucial pain points.

(3) Goals & Preferences: Important goals and product/service preferences.

(4) Decision-Making Criteria: Criteria that influence the purchase decision.

(5) Job Roles & Company Sizes: Include if relevant to your target audience.

So, with these guidelines, you will not only be able to build a profile of your ideal user by adjusting key demographics, but also to complement the basic profile with deeper psychological insights using ChatGPT expertise. Read more tips on how to engage with ChatGPT.
Important to remember! The answers obtained with the IoT tools need to be continuously updated with real market data, keeping them relevant and accurate.

How to build a value proposition with IoT?

How many times have you tried to create a compelling value proposition and been frustrated by a complicated process or lack of time? Often this task takes up precious hours and creative energy. Fortunately, artificial intelligence is coming to the rescue, offering new, effective solutions to this problem.

We introduce you to a quick and easy way to create a draft of a value proposition in just 5 minutes, using two powerful tools – ChatGPT and Gamma.app:

1. Preparation. Open your browser and prepare two tabs: one for ChatGPT and one for the Gamma.app tool. Prepare a short description of your product or service to use as context for ChatGPT.
2. Using ChatGPT. Paste the following prompt into ChatGPT: bit[.]ly/offerprompt. Add a description of your product or service to the prompt. Wait for ChatGPT to generate the text of the value proposition, review the result and request corrections or additions to the language model if necessary.

Preparing Gamma.app. Open and register with Gamma.app. Familiarise yourself with the basic functions and tools.

1. Transferring content to Gamma.app. In the Gamma.app environment, click “Create new”. Select the “Paste in text” option. Copy all the text generated by ChatGPT and paste it into the Gamma.app window. Click “Continue”.
2. Creating visuals and final editing. Browse the design templates offered by the platform and choose the one that best suits your value proposition. Choose the colour scheme that matches your presentation and then view the automatically generated slides. Edit the text as needed, change information, add additional visuals, images, charts or icons until you’re happy with the result.

This is how you can generate a value proposition simply and efficiently, using artificial intelligence features.

How to find potential customers abroad?

Once we know our customer profile and have created a value proposition, the next important task is to find new customers to whom we can sell our services or products. Finding potential customers, connecting with them and increasing your revenue is easy with Apollo.io.

With this platform, you get access to a B2B database of more than 275 million contacts and 60 million companies. Here’s how to use this IoT tool:

1. Registration. Open the Apollo website and sign in with your Google or Microsoft account.
2. Select your filters. Once you’re signed in, you’ll see a shelf of icons on the left-hand side where you can find emails, calls, calendars, etc. There is also a search icon on the same left-hand side, where you can choose what you want to search for, whether it’s specific people’s clients or companies.

Result. The website will automatically throw filters that allow you to select industry, location, keywords, etc. For this example, we entered different marketing companies into the search and got a list of over a million companies from all over the world.This result is too broad and can be manipulated by adjusting the filters. Finally, once you have found the companies you want, you can save them in the list and send them your offers.

IoT tools such as ChatGPT, Gamma.app or Apollo.io thus allow you to automate and simplify key business processes – from customer analysis to sales strategy development. By creating a clear customer profile, developing compelling value propositions and targeting customers in international markets, you’ll save time and significantly increase the likelihood of your business success.